Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try ...

NORTH TEXAS (CBSDFW.COM) - Who's watching you while you shop at the mall? The door to the department store fitting room may be closed, but that doesn't always make much of a difference. CBS 11 found ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

Sales manager Alysa Stefani, right, demonstrates the Memory Mirror for co-worker Porsche Colbert at the Neiman Marcus store in San Francisco's Union Square. The mirror is outfitted with sensors, ...

Interactive mirrors, 3D scanners and holographic sales assistants may sound like they belong in a sci-fi movie, but they'll likely soon be part of your future shopping sprees. That's because, in an ...