After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way ...
In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
We have been complaining about direct-to-consumer (DTC) prescription drug advertising for decades. Far too often, the commercials make it seem as if their products are magical. People are seen ...
President Donald Trump signed an order Tuesday aimed at tightening restrictions on direct-to-consumer drug advertising, expanding his administration’s scrutiny against big pharmaceutical companies and ...
Joseph Epstein seldom misses the mark, but his counsel to “Ask Your Doctor About the Mute Button” (op-ed, May 20) to avoid health-related TV ads seems misguided. Prescription drug commercials are a ...