In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

In the history of American carmaker Ford the name Edsel is of crucial importance. After all, it belonged to the son of the Blue Oval's founder, a man who would grow up to become the company's ...

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*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Apparently, the FoMoCo marketing team was overly optimistic about the new Edsel line as they penned the brochure for 1959 ...

Roger Penske (center-left) and Edsel Ford II (center-right) flanked by Rusty Wallace (left) and Don Miller (right) at NC Auto Racing Hall of Fame Induction in Mooresville, North Carolina. For much of ...

Edsel Ford was all about form. Henry Ford cared only for function. Henry, the practical, conservative inventor who believed his Model T was all the car anyone from farmhand to millionaire would ever ...

You may rightfully ask who could ever forget about an old Ford convertible —after all, what's not to like? There's a really good answer and it's a little ol' thing called the Second World War. When ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...