UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

If you're looking for new things to watch (and sing along to) this Christmas, Elf on the Shelf has you covered. On Nov. 17, the LumiStella Company - the company that created Elf on the Shelf - ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...