When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

The wider marketing world sometimes overlooks email newsletters. Viewed as too old-school compared to other digital tools, newsletters are great for engaging customers. Aligning them with other ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

B2B prospects like email that includes news as well as information about webinars, publications and the chance to attend forums, according to a report by a global marketing firm. And they are more ...

Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses. But in ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all ...

So you’ve sent out your email newsletter. You had your mailing list clean and organized. Your email design looked great, and you knew exactly when to send your email. You took the time to test your ...

Odds are, we don't need to convince you to get on board with email marketing: A whopping 93% of B2B marketers use email to distribute content, according to HubSpot. And it's no wonder: HubSpot also ...