To illustrate, my two favorite examples are direct competitors who both wanted to understand the life insurance purchasing journey. Their business problems were very different. I couldn’t go into them ...

A process map is a visual diagram of a process that involves multiple steps. Maps help give managers a comprehensive overview of a process in order to spot inefficiencies, slack time or bottleneck ...

Impact mapping is a planning technique that starts with goals, communicates assumptions and aligns the activities of software development teams with business objectives. When properly applied, this ...