Export marketing focuses on marketing your product in other countries instead of your own. Although it applies strategies that are similar to domestic marketing, export marketing tends to be more ...

In this article we are presenting an innovatory matrix -- The Export Marketing Matrix -- which can be used as a tool differentiating between firms are marketing oriented and those export (or sales) ...

Marketing your business, product or service is crucial to your success. Prior to launching anything internationally, you need to sit down and plan, plan and plan some more. So here are 10 essential ...