Coming on the tails of the one-year anniversary of Tarte’s controversial Shape Tape foundation, the brand is launching an all-new foundation to right its wrongs. Many Tarte fans were disappointed when ...

So what makes a makeup product a foundation? Well, typically, foundations include medium to full coverage options, so you they’re great to wear during special events, photoshoots, or even just on a ...

Welcome to Unfiltered, where we give our honest, no-B.S. reviews of the most buzzed-about beauty products, brands, and services on the market right now. In 2019, makeup companies have zero excuses ...

Tarte said it sells one of its Shape Tape concealers every 12 seconds, and earlier this year the brand launched a new Face Tape foundation that perfectly matches with its best-selling product. Face ...

Have you ever swiped on foundation only to find your face looking like it’s been slathered in pancake mix? Yeah, we’ve all been there. But imagine a world where your foundation doesn’t just cover up; ...

It's been a little over a year since Tarte released its highly anticipated Shape Tape Foundation, a full-coverage base product inspired by the brand's best-selling Shape Tape Contour Concealer. But ...

Tarte's Shape Tape Contour Concealer is iconic. The brand sells one every 12 seconds, and this fan favorite product has racked up over 50,000 customer reviews online. Tarte previously expanded the ...

This is the award-winning concealer that sells every 12 seconds. It's full-coverage with a natural matte finish. The concealer smooths, brightens, and makes your eyes appear lifted. And there's zero ...

It’s true that some of our most respected foundation formulas are on the pricier side, like the It Cosmetics’ CC+ Cream and the Armani Luminous Silk foundation, just to name a few. But, recently, we ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

New to the market, Uoma Beauty, created by Sharon Chuter, a former executive at LVMH, Revlon and L’Oréal, is launching in the spring at Selfridges and Ulta Beauty with a 51-shade foundation as its ...