Research from HubSpot notes that video-first marketing, audience personalization, and conversational engagement will remain core drivers of success for brands on Facebook in 2025. These trends are ...

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

Want to take your Facebook Page to the next level? Follow these eight Facebook marketing tips to revitalize a boring Page. TikTok and Instagram may be taking their moment to shine, but Facebook is a ...

Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

The "Like" feature on Facebook is simple in nature. Users click "Like" to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer ...

While I typically write about digital marketing in the e-commerce space, I thought it would be fun to do an article that covers Facebook marketing from the perspective of my own ...

Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing. Facebook Discontinued its Facebook Analytics tool at the end of June 30, 2021. The free tool had ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...