Fanta and Warner Bros. Pictures announced a global partnership around the release of “Beetlejuice Beetlejuice” that includes a limited-edition flavor, according to a company announcement. The Fanta ...

Fanta, the fruit-flavored soft drink marketed by Coca-Cola, is calling back to the early aughts with a reprise of its “Wanta Fanta” global platform, per a press release. The platform and campaign ...

Fanta has added another flavor to its ever-growing roster. The only problem, if you can call it that, is that the soda doesn’t have a flavor. Well, it has a flavor—but the marketing minds at the soda ...

As Coca-Cola continues to navigate an uncertain economy, the company is leaning into new marketing strategies to capture consumer attention and boost growth. To achieve its goals and stay relevant ...