Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon's new AI-powered tool is designed to help undecided shoppers make a decision by offering a recommendation based on various factors.

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...