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Bringing romance to Route 66: How Harlequin brought storytelling to America's most famous roadway
Brent Lewis, publisher of Harlequin, spoke with 12News all about the brand's "Romance on Route 66" campaign and how Harlequin brought love stories nationwide.
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Sales during the first half of 2025 increased 24% compared to the same period the previous year, according to Circana, and the same report noted sales volume for romance books had more than doubled ...
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