Japan gets too much credit for weird-ass commercials. Well, we can get weird too—just ask Y2K Filipino commercials. Recently, RC Cola’s latest commercial went viral for its absurd yet eerily ...

Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...

Did you miss B&T’s latest print edition? Make sure you don’t miss the next one by subscribing here. The below article appeared in our October issue and is an example of some of the cracking content ...

One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing firm ...

Earlier this week, in an analysis of how TV ads have changed in the 70 years since they first appeared on UK TV, Kantar’s Lynne Deason ran the numbers for us on what she called a “dramatic decline” in ...