Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Add Yahoo as a preferred source to see more of our stories on Google. Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter When Arianna Orpello became CMO of Geico in January, she inherited one of the most ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm's efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...