Geico’s CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico and its charismatic gecko, with his genteel British accent, stand out in the automobile insurance industry, which until now relied heavily on serious styles to promote price and service. Geico’s ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm's efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, "Folks, we all work for Geico and want them to ...

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Back in October (when this PRNewser writer dressed as Flo for Halloween), we discussed the popularity of brand mascots like Progressive‘s Flo, Allstate‘s Mayhem and the GEICO Gecko — and what it means ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...