Add Burson-Marsteller to the list of agencies caught in the battle of cola giants. Burson, Gatorade’s public relations agency since 1983, was dropped Monday after the No. 1 sports-drink brand moved ...

Mia Hamm has ice in her veins. At least that’s the direction of the first ad campaign for Quaker Oats’ Gatorade Ice, perhaps the company’s most significant line extension since it introduced Gatorade ...

Gatorade is thirsting after the U.S. Latino market. To quench its thirst, the sports drink division of PepsiCo Inc. is introducing a new line of Gatorade brand drinks into the highly competitive ...

Gatorade is now making water. I know this because I saw a Gatorade commercial that asks the intriguing question "What if Gatorade made water?" (Intriguing answer Gatorade will charge you a dollar for ...

KISSIMMEE — In a nondescript factory on South Poinciana Boulevard, workers break a sweat around the clock in the hope that, eventually, you will get hot and sweaty, too. The local Gatorade plant runs ...

The first batch looked like creek water. Not exactly dirty, but not exactly clear. At least it didn’t smell, even though it had been percolating in the sun. Then came the moment that changed sports ...