Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...

Google DoubleClick plans to roll out the next version of its search platform later this year. The company is testing it with select partners on Tuesday. The platform, now completely rebuilt on the ...

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...

Less than a month after closing its DoubleClick acquisition, Google on Wednesday announced significant but expected changes in the ad services company that include reducing its staff and selling part ...

The Google/DoubleClick combo is potentially lethal to my industry if Google can’t resist the temptation to use DoubleClick to prioritize serving up ads that benefit itself more than ads that benefit ...

Google Inc.’s pending $3.1 billion acquisition of online ad-serving vendor DoubleClick Inc. will hurt consumers, according to two privacy groups opposed to the wholesale approval of the deal. The ...

Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick ...