Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Add Yahoo as a preferred source to see more of our stories on Google. Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Gucci has tapped an international football star to appear in its Roblox experience, merging the worlds of ...

To receive the Vogue Business newsletter, sign up here. Gucci is back on Roblox, this time with a permanent digital Gucci Town. As well as appealing to players who compete for digital Gucci, Gucci is ...

Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform’s first ...

A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out. Roblox was estimated to have over 52m daily active users in mid-2022 ...

Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...