At under $400, the highly regarded Epiphone Hummingbird acoustic-electric guitar is an amazing deal, and a great choice ...

LOS ANGELES--(BUSINESS WIRE)--Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

Guitar Center says that as senior VP of stores at PetSmart, Schultheis led the store teams to increased revenues of over 40%. Earlier this year, Guitar Center named Kristin Shane as chief ...

Guitar Center has announced its latest store-exclusive electric guitar – an Epiphone Les Paul Custom Widow, which resurrects one of Gibson's most sought-after limited-edition designs in a more ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 300-store Guitar Center chain recently appeared on ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...

Guitar Center management has filed confidential registration papers for an initial public offering with the Securities and Exchange Commission, according to a report from Debtwire that cited anonymous ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...