I don’t know Analis Cruz personally, but we both have something in common. When she was younger, scrolling through fitness campaigns and activewear ads, she never saw girls who looked like her. Not ...

Whitney Simmons is helping lead Gymshark’s evolution – and inspiring a new generation of women to train for strength, not just aesthetics Long gone are the days when women’s workout classes meant ...

Gym specialist Gymshark and rapidly expanding Dick's Sporting Goods are relying on each other to do the heavy lifting as they ...