The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms. This bottom up approach to categorizing ...

Most social campaigns have a hashtag associated with them, but measuring the impact (or who is participating) isn’t always so easy. That’s why Postano has released its Hashtag Analytics dashboard. In ...

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags serve as a means of community building and information sharing. In ...

There are plenty of twitter analytics tools you can use to measure your content marketing to branded hashtag campaigns. This article will help to understand how inbuilt twitter analytics platform and ...

This week I’m discussing what I’ve referred to as the “data paradox” with my guest is Kimberly Nevala, Strategic Advisor & Advisory Business Solution Manager for analytics firm SAS. Here’s a link to ...

The ARMA International Conference was fascinating this year. Traditionally, speakers are very supportive of attendees’ needs and the Expo Floor is occupied with vendors who ask, “Where are the ...

Tension: Brands chase hashtag visibility believing reach equals relevance, yet every trending tag carries cultural baggage they cannot control. Noise: The constant pressure to stay algorithm-friendly ...