In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

In recent years, mental health has gained increased attention and recognition as an important aspect of overall well-being. Efforts to raise awareness about mental health issues have grown ...

There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging ...