During Hanukkah of last year, my mother sent me two sweatshirts from the new and very Jewish clothing line “Bubuleh.” One sweatshirt is imprinted with the name of the company, a word that most Jews ...
David Shamouelian thinks he has tapped into what he thinks is a sure-fire marketing tool: Four thousand years of Jewish mysticism. “How do you explain this? You walk into the store and want to buy a ...
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