HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

Honda is launching a multi-million-dollar ad campaign asking owners of vehicles affected by Takata’s faulty airbag inflators to report in for repairs. The company is launching a multi-million-dollar ...

Honda Motor Co. is plugging its range of products — from motorcycles to jets — in a major new campaign that points to its future, including investments in electric vehicles and a longer-term vision ...

The growing Asian American market comprises many different and disparate cultures and languages. While Asian American is a widely used label, Pew Research finds that many who fall under this ...

Honda has launched a new ad campaign that acknowledges the past, while also looking into the future. Called “Keep Dreaming,” the commercial was created to take viewers on a “cinematic journey of the ...

In the world of advertising, it’s the equivalent of the Chicago Cubs winning the pennant or a Republican carrying Massachusetts in a presidential election. American Honda Motor Company has decided to ...

In an extreme example of how event marketing is blending with TV advertising, Honda recently ran an ad that consisted of live footage of 19 skydivers in action. The jumpers created formations spelling ...

For years, residents in eastern North Carolina and the Sandhills have heard radio and TV commercials beckoning, “ "Y’all, too, Fort Bragg!” before urging people to “get to Lumberton Honda.” The ...

In 2012 Dentsu ad shop mcgarrybowen created an arty TV ad for the Honda CRV with the tagline “Do More New.” Narrated by Prairie Home Companion star Garrison Keillor, it featured the CRV and its driver ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. When Netflix seeks to keep its Formula 1 programming momentum humming in ...