Finding the right foundation for your skin can feel like nailing that just-right balance of cold brew to oat milk: basically impossible, but you keep trying anyway. For me, “trying” has amounted to ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Here's everything we learned about achieving a flawless base in next to no time – no tidemarks or 3pm slippage. When it comes to buying the perfect foundation, it pays to take your complexion's ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Think picking the right foundation is intimidating? Not anymore! We've partnered with Sephora to share how the Color IQ tool will reinvent the foundation game as you know it. Narrowing down which ...

A solid skin care routine is the key to achieving that glowing complexion we all crave, but foundation certainly comes in handy whenever you need to fake it. This multitasking beauty basic can ...

Wondering how to find a foundation? A makeup artist reveals the "big three" things you should look for when perusing the shelves. To simplify the process ever so slightly (and make it less, well, ...