Bourbon has exploded in popularity, but learning how to enjoy this high-proof liquor takes practice. Bourbon can be enjoyed neat, on the rocks, with a splash of water, or in one of many cocktails.

Editor's Note: This article was originally published May 2, 2024. It has since been updated. Bourbon pairs well with most sports. But there's no place it feels more natural than the Kentucky Derby.

Want to know how to drink Kentucky bourbon? Well, according to Fred Noe, master distiller at Jim Beam, the right answer is “any damn way you like.” As someone who is selling whiskey, that makes sense: ...