"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journalist in me must try it, ...

Although matte lipstick formulas are slowly making their way to the forefront once more, beauty girlies know that high-shine, glossy lips will *always* be a vibe regardless of the trends. Enter: The ...

Lip Blush, a new lip and cheek stain (£21), is much (much) softer than Huda Beauty’s bestsellers. Available in five shades — Apricot Kiss, Berry Kiss, Coral Kiss, Peachy Kiss and Rosy Kiss — it's ...

When it comes to long-wear lip colour, a good stain can be a lifesaver. No fuss, no constant touch-ups, just pigment that holds its own whether you’re sipping coffee, chatting through a full day at ...

On countless occasions, my lipstick has worn off and left me with a ring of lip liner around my lips - or my pout has faded entirely. I've spent years searching for the best lip liner that will stay ...

Huda Beauty's "Cyber Craze" Event is still now finished; it offered eye-watering up to 80% off deals, including savings on bundles, single items and some cheeky Black Friday gifts. It ran right ...

Like your first eyeshadow palette or first tube of mascara, one noteworthy marker in any beauty addict's life is the first beauty account they followed on Instagram. As for me, Huda Beauty is where I ...

Lip liners are an essential makeup product that helps define, shape, and enhance the lips. They provide precise edges, ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If you haven’t heard of ube before, here’s a quick breakdown: Ube, also ...

Discover the inspiring journey of Huda Kattan, the makeup artist turned beauty mogul behind Huda Beauty, with a staggering ...