NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com ...

British razor manufacturer King of Shaves has launched a new self lubricating razor aimed at competing with industry giants Gillette. The Hyperglide, which uses “superhydrophilic” technology so that ...

With a name like King of Shaves, it should come as no surprise that the brand is on the forefront of razor innovation. And thanks to its newest product, you can toss your shaving cream aside…you’ll no ...

Just add water. King of Shaves, the British male grooming brand founded to challenge market leaders Gillette, has created an underwater ad to spruik Hyperglide – a high tech razor that just needs ...

Four years ago, when a good shave conventionally meant sharp steel and thick cream, Will King set out to change the world. He huddled with engineers, consulted medical-device inventors, and studied ...

Launched last night at an event in London (16 January), the razor claims to eliminate the need for shaving foam by using a water-activated self-lubricating cartridge. It was four years in research and ...

HOW IT FEELS/SMELLS/LOOKS: The sleek razor has a rubber handle that offers a good grip, while the flexible head bends nicely over curves. This razor was engineered for guys, but the razor gender ...

King of Shaves is backing the launch of its “revolutionary” Hyperglide razor - claimed to eliminate the need for shaving foam - by sponsoring a professional videogaming team. It is hoping the ...