New research presented at the British Academy of Management 2023 conference reveals that consumers are equally inclined to purchase products endorsed by AI-created models as they are by human ...

H&M’s decision to use digital clones of real models in ads and social media posts is creating waves in the fashion and comms industries. The Swedish retail giant has highlighted its ethical safeguards ...

Let’s be clear: Black women have always set the standard in the fashion and beauty industries. From the regal gold adornments of our African ancestors to the street style of the B-Girls of Brooklyn ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...