Time is running out for JCPenney shoppers as multiple stores are set to close over the weekend. Seven stores in as many states are set to close on May 25, according to a spokesperson for JCPenney.

Closing dates are approaching for seven JCPenney stores that were put on the chopping block earlier this year, while an eighth location that was set to close will now stay open through at least August ...

It’s the end of a shopping era: JCPenney announced earlier this year that, due to This is not the first time that JCPenney has drastically reduced the amount of stores in operation. In May 2020, ...

JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches, ...

JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.