The last time I wrote about radio jingles was in 2012, when I interviewed jingle writer Larry Greene in two parts (here and here). I love the sound of great radio jingles. The vocals harmonies are ...

Radio Workflow, in partnership with Flisten, has created three royalty-free jingles for local radio stations to use to “celebrate the unique charm and community spirit that only local radio can offer.

Dave Bethell of TM Studios, shown at his work area in Los Angeles. If a program director from the 1970s or ’80s were dropped into a radio station in 2019, he or she would not recognize the sound of ...

MINNEAPOLIS — They can stick with us forever whether we like it or not. Advertisers have used catchy tunes for decades. "They're the original earworms, I think," said Jerry Wolczanski. The first known ...

Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...