Los Angeles Lakers forward LeBron James has changed teams a few times throughout his NBA career, but he has always remained loyal to Nike. James first signed with Nike before his rookie season, and ...

Every four years, a new iteration of Team USA represents the stars and stripes on the basketball court in the Summer Olympics. However, none may be more beloved than the 2008 "Redeem Team." The ...

Nike is celebrating the NBA’s leading point scorer with a new collection focused on uncharted territory. LeBron James, Akron-born, is the only person in NBA history to join the 40,000-point club. With ...

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Los Angeles Lakers’ star and lifetime Nike athlete LeBron James is facing some backlash over his most recent sneaker release. As the NBA celebrated Martin Luther King Jr. Day with a full slate of ...

LeBron James hadn't logged a single minute of NBA action. Still, when he jogged out onto the hardwood in October 2003, he already carried something entirely his own. Nike made sure the kid from Akron ...