LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

LeBron James debuted ... look good in Lakers' colors. King James will have to receive his third Olympic gold medal on Saturday before he decides on the shoes' fate.

No NBA player does a better job of self-promoting his signature sneaker line than James Harden ... the perennial NBA All-Star has revealed the release dates for the first six colorways of the ...

That is especially true with his signature Nike sneakers. During last night's 119-102 win over the Atlanta Hawks, James provided ... general release colorways of the Nike LeBron 22 in full-family ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...