Some customers even say the new app feels more like “Lidl Less.” ...

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Lidl US is retiring its long-running MyLidl rewards app as part of a major overhaul of its digital loyalty system, replacing it with a new Lidl Plus programme that introduces points-based rewards, ...

Lidl has launched a new rewards system via its Lidl Plus app which is designed to give shoppers the freedom to choose how they spend their points. Called Lidl Plus Points, the scheme enables customers ...