The luxury-submarine business is sometimes hard to fathom. "If you can find my submarine, it's yours," said Russian oil billionaire Roman Abramovich. And that's all the reclusive owner of the Chelsea ...

Update: GM has unveiled the production version of the China-exclusive Buick Electra L7 sedan, releasing full powertrain specs. This story has been updated with new details and images. While Buick’s ...

BYD’s ultra-luxury sub-brand, Yangwang, launched its fourth all-electric model in China, and it’s another design marvel. Like its U8 predecessor, the Yangwang U8L SUV has “Emergency Float Mode.” Plus, ...

Century’s launch will mark Toyota’s first new sub-brand in two decades, since Scion debuted in North America. The new flagship marque will also kickstart Toyota’s ventures into the ultra-luxury market ...

The Lexus ES was one of two launch models available when Toyota’s luxury sub-brand entered the American market in 1989, alongside its full-size LS sibling. The midsize sedan has always been reliable, ...

Back in the late 1980s, automakers in Japan and Korea began establishing their own luxury sub-brands. For example, Toyota launched Lexus, Honda introduced Acura, and Nissan introduced Infiniti.

The Chinese car maker, BYD, is about to launch its ‘Denza’ luxury sub-brand in the UK, and the Z9GT is the first offering.

BMW couldn't have imagined the branding gem it had when it launched the BMW M1 back in 1978. Built as a low-production race car to meet homologation requirements, the Lamborghini-produced supercar ...

Chinese outerwear company Bosideng has appointed acclaimed British designer Kim Jones as Creative Director of its new luxury sub-brand, Areal Jones’s mandate is to redefine the commercial down jacket ...

The Genesis GV80 is a large, three-row SUV from Hyundai's luxury sub-brand and the range has been updated for 2026. The ...