Machinima has agreed to disclose when it’s paying YouTube creators to endorse products, settling an investigation by the Federal Trade Commission about the multichannel network’s promotional videos ...
The videos touted Xbox games without revealing paid endorsements. By Eriq Gardner Former Legal Editor-at-Large For some time now, the Federal Trade Commission has been warning that advertisers could ...
Machinima, one of the largest networks of YouTube video game content creators, has removed every video ever posted to its channel today. This move comes less than two months after Machinima became ...
Microsoft has confirmed that it asked Machinima to label its paid Xbox One video content as adverts, after it was revealed that YouTubers would only be paid a higher rate for saying nice things about ...
When launching a new console, a lot of work goes into promotion. Ads are crafted, interviews are conducted, and fans are educated. While traditional advertising certainly works to spread the word on ...