TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

If you've been looking high and low for the secret to Web success, today is your lucky day. These "18 Web-Marketing Concepts That Make a Difference" may just give you an edge on your competition—or an ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Content marketing is a mission-critical growth method for all businesses in 2021. With content marketing, you can help address audience problems, build trust, improve your conversion rate and engage ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

You can flip the 80/20 rule in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year. While you may have created your own marketing ...