In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

Ever since the age of digital marketing began, content marketing has become a signature outbound strategy. According to Content Marketing Institute’s latest research, 88% of B2B and 76% of B2C ...

Deepali Naair is the chief marketing officer for IBM India and South Asia. Naair was awarded the 2020 CMO of the Year award by The Economic Times and recognized as one of the most promising tech ...

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...

Black Friday and Cyber Monday (BFCM) is the wild west. Gone are the days of everyone secretly holding back offers and launching them at 6am on Black Friday. Companies are getting earlier head starts ...