Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put ...

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads. Marriott is turning its mobile app, ...

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself. Marriott International is launching its first wave of ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital. The Dow may be down, but ...