Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.