Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In the late 1990s, the label combined running and training shoes with the cult favorite Trunner line. More recently, it's ...

Jalen Hurts is one of Jordan Brand's new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance.

Lost among the Super Bowl week shuffle was an Air Jordans drop by Nike on Friday, Feb. 7. The release of the Air Jordan XXXIX ...

Immediately after the Eagles were done whipping the Chiefs in Super Bowl LIX, Jordan Brand unleashed a terrific commercial ...

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

The UNC Air Jordan 1 will receive a Reimagined release. Check our Sneakers news for more upcoming releases and breaking ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

Michael Jordan’s son Marcus Jordan was released on Tuesday after posting bond following multiple DUI charges. Reconnecting to ...

Jalen Hurts is one of the new faces of Jordan Brand, and nothing puts you squarely in the spotlight like a Super Bowl ...

As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the ...