This sounds like a potentially intriguing use of augmented reality technology to bridge the mobile and in-store shopping experiences. Though some retailers have used AR and virtual reality in-store to ...

The 15th Augmented World Expo (AWE) took place in Long Beach this week. Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and a surge in mobile AR tools dominated the show, with AI having a ...

Key stat: 66% of US adults are unaware of, haven’t used, or aren’t interested in augmented reality (AR) shopping apps as of January 2024, according to a January 2025 EMARKETER and CivicScience study.

Samsung is shutting down two long-available augmented reality (AR) apps on Galaxy phones, with “Quick Measure” and “AR Doodle” both going away later this year. Confirmed in Galaxy Store listings for ...

Xreal, a popular yet reliable name in the AR smart glasses industry, today has launched its first AR mobile device – the Xreal Beam Pro globally at AWE 2024. Last year in May 2023, Xreal launched the ...

The news: Amid mounting investments in AI, tech companies’ interest in virtual reality (VR), mixed reality (MR), and augmented reality (AR) is varying significantly. Key stats: The number of AR users ...