NBA Commissioner Adam Silver said that 40% of NBA revenue right now comes from fans in buildings, but with the NBA’s global reach and younger fan base, the vast majority of their fans never get to set ...

I was a little hesitant about wearing a virtual reality headset to watch a basketball game. If I'm not at the game, it's always nice to just unplug and sit on my couch to watch the NBA's slate for the ...

Add Yahoo as a preferred source to see more of our stories on Google. Google and NBA have launched the Pixel Arena, a virtual space tied to the 2022 NBA Playoffs, inside the NBA mobile app. The Google ...

Those were only a handful of phrases I heard from my Syracuse sport management students the night of Feb. 27 while meeting at the school’s Bird Library to watch the Knicks-Celtics game via Xtadium’s ...

An NBA logo is shown at the 5th Avenue NBA store on March 12, 2020 in New York City. The National Basketball Association said they would suspend all games after player Rudy Gobert of the Utah Jazz ...

With the National Basketball Association Playoffs underway, the NBA and Google Pixel -- the official fan phone of the NBA -- have launched The NBA and Google Pixel Arena, a virtual space based on live ...

The 50+ upcoming live NBA games available in VR on Meta Quest will include five in immersive, 180-degree VR When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

NBA fans have responded with overwhelming enthusiasm to the coverage brought this year by new rights partners NBC and Amazon. And the gauntlet has been laid down to see how incumbent rightsholder ESPN ...

Partway through a postgame video review within the bowels of the arena, referees Cheryl Flores and Robert Hussey hang their heads in dismay and disbelief over a missed call. Today’s crew is overseen ...

The initiative aims to shape young women in their on and off-court development. Bailey Colon, for NBA.com The NBA Academy Women’s Program provides basketball development camps and virtual programming ...