Many wondered four years ago if NBC’s 2014 decision to secure U.S. media rights to the Olympics through 2032 for $7.75 billion was a bad business deal. With NBC having its most-watched Winter Games in ...
Concerns over NBC’s substantial $7.75 billion investment in US Olympic media rights through 2032 appear to have been assuaged, as the broadcaster recorded its most-watched Winter Games in 12 years.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los ...
It's looking like NBC won gold with their coverage of this year's Winter Olympics. The network averaged 23.5 million viewers throughout the two-plus week competition across all platforms, it announced ...
Many wondered four years ago if NBC’s 2014 decision to secure U.S. media rights to the Olympics through 2032 for $7.75 billion was a bad business deal. With NBC having its most-watched Winter Games in ...
NBC’s Olympics bet looks strong again as viewers pour back in for the Milan Winter Games. NBC was averaging about 24 million viewers across afternoon and primetime coverage through Friday.
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