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BMW adds Alexa Plus to its cars, changing how drivers interact
BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into ...
The integration aims to offer drivers more complex, contextual and personalised interactions while keeping attention on the road. Credit: Brandon Woyshnis/Shutterstock.com BMW Group has partnered with ...
What’s happened? BMW and Amazon have announced a major upgrade to BMW’s built-in voice assistant system, integrating Alexa+, Amazon’s next-generation AI assistant built on Alexa Custom Assistant.
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