After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...

In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

Nike is currently facing multiple challenges. The most significant one is the revamp of its distribution channels. Back in 2017, Nike decided to radically change its distribution channel by moving ...

Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's Stores, Boscov's and Zappos, according to an analyst note from Susquehanna ...

May 23, 2025, 7:43am EDT Updated: May 23, 2025, 8:30am EDT Nike Inc. Nike will begin selling its products on Amazon for the first time since 2019, the company confirmed. From the Portland Business ...

Nike (NYSE:NKE), the maker of athletic footwear, has rehired Tom Peddie, a seasoned executive who retired from Nike in 2020, Bloomberg reported. Tom Peddie has now been appointed as Vice President of ...

Nike is scrambling to pare down an overabundant trove of merchandise, with inventories up 44% companywide and a whopping 65% in North America, its largest market, at the end of its most recent quarter ...

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” ...

Could the iconic swoosh be gearing up for a surprise sprint in the latter half of the year? As whispers of a potential turnaround ripple through Wall Street, Nike Inc. (NYSE:NKE) is signaling progress ...