Odeon is to trial iBeacons in a bid to make get to know more about its customers at the same time as welcoming them with special offers. Its commercial director, Andy Edge, told "Marketing Week" Live ...

AMC Theatres, which own the ODEON cinema chain, has announced that they are allocating the best seats in the cinema to VIP loyalty programme members in the US. They launched a similar programme a few ...

How did the campaign make a difference? The ODEON Premiere Club has 2.5 million members. This creative approach centres on delivering restaurant discounts, points that can buy food, drinks and tickets ...

Families and film fans in Edinburgh will be able to enjoy a trip to the cinema for less this summer as ODEON at Fort Kinnaird introduces new lower ticket prices. Adult and child tickets are now priced ...