In the last few years, a new trend has emerged on social media: De-influencers. Instead of selling, de-influencers encourage their followers to stop buying things they don't actually need.

Overconsumption has become a buzz word in the media today, particularly in the ongoing discussion about sustainability, but many of us don’t actually know what it means for ourselves directly.

NPR's Scott Detrow speaks with sustainability expert Solitaire Townsend about the rise of de-influencers on social media, who spread awareness about the harms of overconsumption on the environment.

"Deinfluencing" is taking over TikTok and many see the trend as an authentic contrast to the commercialized ads produced by social media stars who encourage their followers to buy products they are ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. From fit checks and pantry re-stocking videos to beauty product hauls, TikTok is brimming with footage ...

Overconsumption of material goods is a problem with significant consequences, from environmental crises – it’s a key driver of resource depletion – to diminished personal well-being – it can lead to a ...

In today’s fast-paced digital world, trends emerge, dominate, and fade faster than ever before. But recently, one trend has taken everyone by surprise not because of its appeal, but because of its ...

In the last few years, a new trend has emerged on social media: De-influencers. Instead of selling, de-influencers encourage their followers to stop buying things they don't actually need.

NPR's Scott Detrow speaks with sustainability expert Solitaire Townsend about the rise of de-influencers on social media, who spread awareness about the harms of overconsumption on the environment.