Chances are, you’ve heard someone say that a vehicle is only as good as its tires. Heck, our Cars team says it all the time (in articles, on Slack chat, to ourselves before bed every night, etc.).

Discover how a set of real Formula 1 Pirelli P Zero tires inspired the creation of a one-of-a-kind electric scooter. Watch as every step of this custom DIY scooter build unfolds—from cutting metal ...

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

The Pirelli P Zero was born in 1986, so this year we celebrate its 30th birthday. Yes the F40, the tire's first official fitment wasn't launched until 1987, but how much did you accomplish in your ...

Pirelli has launched its first full production tires with over 70% bio-based and recycled materials. The new line of P Zero tires was developed for Jaguar Land Rover, and include Forest Stewardship ...

Often referred to as the first all-new Lotus since the Elise roadster in 1995, the Evora is going to boast Pirelli P Zero Tires, the only capable tires to enhance the dynamic performance of the car.

Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Since its introduction in 1986 on Lancia's Delta S4 WRC race car and its initial road application the following year on the legendary Ferrari F40, Pirelli's P Zero range of tires has been known ...

ROME, Ga. — Pirelli Tyre S.p.A. plans to introduce the company's first electric-vehicle (EV) replacement tire, the P Zero All Season Plus Elect, to the North American market. "Developing a tire ...

Just as an athlete must have properly sized footwear designed specifically for his or her sport, high-performance automobiles require the right rubber for road and track—a customized pairing now ...

Handling and shorter braking distances are the new tire's key features, achieved thanks to virtual development techniques and artificial intelligence. Pirelli's iconic tire, the preferred option for ...

View post: I Put My Toddlers in a 2026 Cadillac Lyriq-V. Here’s How it Went. While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly ...