Kids (8 -12 years old) have always loved ice cream, but keeping our brand top of mind against increased snack and media entertainment choices was a big challenge. Knowing that in order to truly engage ...
Kids & ice creams , a happy pair. Marketers know that and hence kids ice cream space is cluttered with exciting formats and flavours, at kid friendly price points. With competitive heat intensifying, ...
How do you create a conversation with kids? You need to think, talk and act like them. When you understand that their life is all about play and adventure, then you got their attention. Paddle Pop not ...
In very sweet news, there’s a brand new Paddle Pop making its debut in freezers across the country this month, and it’s shaped like an adorable little koala. It’s so bloody cute I don’t even know if I ...
Unilever, the company behind Streets, has launched a new Koala Paddle Pop – and there’s more to the dessert than meets the eye. Paddle Pop has partnered with wildlife organisation WIRES to support ...
Kids (8 -12 years old) have always loved ice cream, but keeping our brand top of mind against increased snack and media entertainment choices was a big challenge. Knowing that in order to truly engage ...
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